Good Dogs Deserve the Good Fluff
Meet The Good Fluff
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Natural, Skin-Loving Ingredients
Feel good about what you’re putting on your dog’s skin. Free from sulphates, parabens and harsh chemicals, our gentle, natural formulas nourish every coat type.
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Safe on Sensitive Skin
With soothing oatmeal, aloe vera and botanical ingredients to help calm skin and leave coats softer, cleaner and healthier.
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Made in the UK
Small-batches made here in the UK for quality, consistency and peace of mind in every bottle.
The Nourishing Fluff Collection...
Powered by natures best, with a comforting scent of oatmeal & honey. Bath time just got an upgrade.
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Save over 10%The Nourishing Fluff - Ultimate Grooming Bundle
Regular price £46.50Regular priceUnit price / per£51.85Sale price £46.50Save over 10% -
Save over 10%The Nourishing Fluff - Daily Duo Bundle
Regular price £17.50Regular priceUnit price / per£19.95Sale price £17.50Save over 10% -
The Nourishing Fluff - Dog Shampoo
Regular price From £14.95Regular priceUnit price / perSale price From £14.95 -
The Nourishing Fluff - Dog Conditioner
Regular price From £14.95Regular priceUnit price / perSale price From £14.95
Let customers speak for us
from 22 reviewsI used the shampoo and conditioner on my girl for the first time this week. She was pretty muddy so it was a real test. The first wash didn't lather that much, but the second wash lathered a treat. The conditioner felt light and covered well. I really liked both products as they didn't feel slimey and got the job done. Once dried my girl's fur felt so soft and fluffy, easy to comb through and clean. She also smelt absolutely divine, and even after going out in the rain today, I can still smell the products.
I love dog fragrance sprays and this one Smells amazing! A new favourite, I can smell it on the dogs when walk into the room and the smell lasts a while. Love how it's suitable for sensitive dogs too.
Family members have commented on how nice the dogs smell.
Would recommend.
Ollie is 4, always has cracked paws when it gets cold. We’ve been using this balm and he’s been fine and smells amazing, thank you
Absolutely love all these products,, love the silky soft texture when applying the shampoo and how much it foams up.. you get great coverage too. Not to mention the smell which is just divine. Very prompt service also. Will definitely order again, the best dog shampoo I’ve ever used. Highly recommended.
I used the shampoo on my dog Bailey after a very muddy walk- it lathered beautifully, rinsed out easily, and left his coat soft, shiny, and smelling amazing! Bailey has sensitive skin, and he had zero irritation. It made bath time quick, effective, and stress-free. Highly recommend to anyone looking for a quality, natural shampoo for their dog!
Arrived quickly, brilliantly packaged. My beagle is so shined after a shampoo and condition! His paws are soft with a foot rub and he stays smelling great with a spritz every day. Thanks The Good Fluff xx
We’ve just tried The Good Fluf Dog Mist and it’s another winner from the brand! The scent is gorgeous - fresh without being overpowering, and it leaves our pup smelling amazing🐾
We recently tried The Good Fluf Dog Shampoo and wow, the smell is absolutely amazing! 🌸✨ We decided to switch to a more natural product because of our pup’s sensitive skin, and so far it’s looking like a great choice.
We tested it during bath time and the results were lovely, our pup came out fluffier and softer than ever. What really stands out is how foamy it is. You only need a small amount, which means the bottle will last a long time and feels worth the cost.
So far, so good🐾
Hi, I received the good fluff bundle within the delivery time specified . Looks really good & smells great lathers really good with a double coat pooch & the conditioner really makes a difference for a silky feel , the spray smells good too & just about to use the balm on his paws since we’ve had a frosty evening walk revitalise & protect those pads ,
Nice to know we are also helping street dogs so they can have some love too .
Great smell that last for weeks, I also loved the texture, not too thick, perfect!
The best part of how handsome & fresh my dog looks after a bath!!!!!
We also got the balm, which I use for my dog paws after the bath.This is more of a spa/paws massage time for him so he loves it 🤣
Well done on creating a shampoo with that great smell, it’s different than any other shampoos we have tried in the past
I absolutely love this dog mist — and so does my pup! 🐾
The scent is beautiful, gentle, and not overpowering. It leaves his coat soft, fresh, and honestly… I can’t stop cuddling him after
I absolutely love this dog mist — and so does my pup! 🐾
The scent is beautiful, gentle, and not overpowering. It leaves his coat soft, fresh, and honestly… I can’t stop cuddling him after
Everything you need, all in one bundle.
Upgrade your pup’s care with perfectly paired essentials. Try the full routine or grab your everyday favourites.
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Bathtimes that give back
We donate an amount from every order to help dogs in need
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Only the good stuff
Packed with purposeful, natural goodness you can trust
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Eco-friendly bottles
We've ditched plastic for aluminium
Fluff happens...
Whether they rolled in something suspicious or just need a refresh. Our products deliver that clean, calm and cuddle-ready feeling, for even the most sensitive pups.
The Good Fluff ®
The Nourishing Fluff - Ultimate Grooming Bundle
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Amy & Kate (Founders)
"We wanted to take the guesswork out of “natural” by creating products that are honest, safe, and effective.
But more than that, The Good Fluff has been created with purpose, because we believe dog care should do good beyond your home."


