• Balm tin of 'the good fluff' nourish and protect natural balm in between a dogs paws on a white duvet
  • Dog over a tin of natural nourish and protect balm and owners hands in the tin about to apply the product.
  • Dog on bed with a green striped towel with paw up whilst owner applies some nourish and protect balm
  • Dog sleeping under white sheets with a tin of natural dog balm on the bed.
  • Close-up of a dog's paw looking nourished with a fluffy fur texture
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Nourish and Protect Balm

Nourish and Protect Balm

£7.99
£7.99
Save over 10% Sold out
Shipping calculated at checkout.

Your go to, multifunctional skin saviour for dry noses, cracked paws, and those flaky little patches that need some extra love. Made with deeply hydrating shea butter, apricot kernel oil and coconut oil, it helps restore moisture and create a gentle barrier against the elements.

Whether it’s salty beaches, hot pavements or wintry walks, our Nourish and Protect balm has them covered.

  • Made with love in the UK
  • Natural ingredients, no nasties
  • Suitable for sensitive skin
Size

Why You'll Love It

  • Deeply heals & restores dry, cracked skin & paw pads
  • Soothing relief for rashes & bug bites
  • Creates a natural barrier against the elements
  • Protects against bacteria for healthier skin
  • Absorbs quickly into the skin
  • No hidden nasties and safe on human hands
  • Crafted with soothing natural oils and butters

Our Promise

Most dog grooming products aren’t held to the same standards as human ones and many so-called ‘natural’ formulas are still packed with cheap fillers and synthetic nasties.

At The Good Fluff, we keep it honest. Our formulas use only high-quality, human-grade ingredients that are gentle on your dogs sensitive skin and safe on your hands too. No harsh chemicals. No hidden stuff. Just fluff friendly care that puts your dog’s long term skin and coat health first.

And, it’s a bath time that gives back, we donate an amount from every order to help dogs in need!

Our products are cruelty free and never tested on animals.

Directions for Use

Apply a thin layer of balm to dry or irritated areas, gently massaging it into the skin or paws. Apply sparingly to dry noses as this area is very sensitive for dogs. Use up to 4 times a day or as needed.

For best results when applying, try to keep your dog distracted for a few minutes after application to avoid licking off the balm (a treat or cuddle session usually does the trick).

If applying to paws, wait a moment for the balm to absorb before letting them walk on smooth floors to prevent slipping.

For external use only. Our balm is safe if licked in small amounts.

Ingredients

We know some ingredient names can sound a little scary – but we’ve got nothing to hide. That’s why we’ve broken them down below so you know exactly what’s going on your dog’s skin.

Butyrospermum parkii (Shea Butter), Aloe barbadensis (Aloe vera), Persea gratissima (Avocado oil), Prunus armeniaca (Apricot Kernel Oil), Olea europaea (Olive Oil), Cannabis Sativa Oil (Hemp seed oil), Cocus nucifera (Coconut Oil), Mangifera indica (Mango butter), Tocopherol (Vitamin E), Melia azadirachta (Neem extract), Euphorbia cerifera (Candelilla wax), Calendula officinallis (Calendula), Stellaria media (Chickweed extract), Ricinus communis (Castor Oil), Lecithin (Plant-based emulsifier), Isoamyl Laurate & Isoamyl Cocoa (Natural Emollients), Hippophae rhamnoides (Sea Buckthorn), Mel & Avena Sativa (Honey & Oat), (Citral, Limonene, Farnesol, Benzyl Alcohol, Eugenol (Naturally occurring in essential oils))

Order and Delivery Details

All Orders

Our parcels are packed up with love by us (or our wonderful family and friends when we need an extra pair of hands). We try to pack and post items within 48 hours of receiving an order.

You will receive a confirmation email when your parcel has been dispatched and is with the courier.

Deliveries

We currently only deliver to the United Kingdom (Unfortunately we do not ship to residents of the Isle of Scilly, Isle of Man, Channel Islands, Isle of Wight and Northern Ireland at this current time)

Delivery charges are calculated at checkout.

View full details
no parabens • no SLS/SLES • no artificial colours • no petrochemicals • no sulfates • no phthalates • no parabens • no SLS/SLES • no artificial colours • no petrochemicals • no sulfates • no phthalates

Key Ingredients

Powered by the best that nature has to offer

  • Shea butter — rich, natural moisturiser to soothe dry, itchy, or sensitive dog skin and restore moisture

    Shea Butter

    Deeply moisturises and protects, offering powerful relief for dry, cracked paws and noses.

  • Aloe Vera in natural dog grooming products to calm irritation, hydrate dry skin, and promote healing

    Aloe Vera

    Instantly soothes irritated skin and promotes natural healing for discomfort.

  • Coconut oil — natural antibacterial and moisturising oil for calm, healthy dog skin

    Coconut Oil

    A natural wonder for hydration, known for its antibacterial properties and healthy skin support.

  • Hemp seed oil — a natural source of omega fatty acids for healthy skin and coat in dogs

    Hemp Seed Oil

    Rich in omegas, it calms inflammation and nourishes the skin barrier for ultimate comfort.

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More good stuff

Cracked paw pads, rough elbows, flaky patches or dry noses can be uncomfortable for your dog.

Our Nourish & Protect Balm melts in on contact, delivering rich hydration with shea butter, coconut oil, mango seed butter and apricot kernel oil so the skin around paws and elbows stays soft and resilient.

Infused with skin-loving aloe vera, calendula and chickweed plus a powerful neem extract, it calms irritation and supports natural healing.

  • Dog Paw Icon with a heart in the middle to signify every purchase helps a dog in need

    Bathtimes that give back

    A donation from every order goes to help street dogs

  • Simple Leaf Icon to highlight natural ingredients

    Only the good stuff

    Packed with purposeful, natural goodness to feel good about

  • Recycle Icon to signify eco-friendly materials by using aluminium bottles, not plastic

    Eco-friendly bottles

    We've ditched plastic for aluminium

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Frequently asked questions

What is your return policy?

We are confident that you will love our products but in the unlikely event you aren't happy with your order you have 30 days to return an item from when it’s delivered for a full refund as long as it’s unused, in original packaging, and undamaged.

Please check our returns policy here for all the details and full terms.

Is this suitable for puppies and dogs with sensitive skin?

Our entire grooming range is suitable for puppies over 6 weeks old.

Our products are designed with sensitive skin in mind. Our carefully selected, high-quality natural ingredients like soothing oatmeal, calming aloe vera, and prebiotics to promote a healthy skin microbiome are all incredibly gentle

We intentionally exclude harsh chemicals, sulfates, parabens, and artificial colours, ensuring a truly mild and nourishing experience for even the most delicate skin.

How often should I wash my dog?

It varies! Unlike us humans, dogs don’t need daily washing. Generally, dogs need a bath every 1-3 months, or when they've gotten a bit grubby.

Factors like breed, coat type, activity level, skin condition and how much mess they find on walks all play a role!

For a quick refresh between full washes, a regular brush and a spray of our Nourishing Fluff Coat Mist can keep them smelling great and their coat smooth. Using our gentle, natural formulas ensures their skin and coat stay happy and healthy.