The Nourishing Fluff - Dog Shampoo

£15.95

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A nourishing, prebiotic shampoo with soothing oatmeal, honey, aloe vera and vitamin B5 to calm sensitive skin, reduce odour, and restore balance.

Made with high quality, natural ingredients to gently cleanse while deeply moisturising dry, itchy coats. Leaving your dog soft, clean and fluffier than ever.

Made with love in the UK
Natural ingredients, no nasties
Suitable for sensitive skin

Size 250ml

Bottle Cap With Reusable Pump No Pump - Metal Screw Cap

Quantity

Why You'll Love It

Leaves fur soft, fluffy & skin deeply nourished
Contains oatmeal to soothe itchy, irritated skin
Packaged in a fully recyclable aluminium bottle
Made in the UK with natural, high-quality ingredients
No hidden nasties – safe for human hands
Gentle for all breeds & sensitive skin
Makes bath time a moment you both enjoy

Our Promise

Most dog grooming products aren’t held to the same standards as human ones and many so-called ‘natural’ formulas are still packed with cheap fillers and synthetic nasties.

At The Good Fluff, we keep it honest. Our formulas use only high-quality, human-grade ingredients that are gentle on your dogs sensitive skin and safe on your hands too. No harsh chemicals. No hidden stuff. Just fluff friendly care that puts your dog’s long term skin and coat health first.

And, it’s a bath time that gives back, we donate an amount from every order to help dogs in need!

Our products are cruelty free and never tested on animals.

Directions for Use

Washing is made easier if you give your dog a brush beforehand, this will help to remove loose hairs. Wet your dog's fur with water and apply enough pumps to create a lather. Wash the whole body, avoiding the eyes. Give a little massage and big praises to show your love. Rinse well.

For extra dirty coats, repeat the process. If the product enters their eyes, rinse with water. Follow with The Nourishing Fluff Conditioner for extra shine!

Dry ears carefully after bathing.

Product is for external use only, please don’t let your pets eat this.

Ingredients

We know some ingredient names can sound a little scary – but we’ve got nothing to hide. That’s why we’ve broken them down below so you know exactly what’s going on your dog’s skin.

Aqua (Water), Decyl Glucoside (Gentle plant-based cleanser), Cocamidopropyl Betaine (Coconut-derived cleanser & foaming agent), Coco-Glucoside (Coconut derived cleanser), Glyceryl Oleate (Moisturising agent from vegetable oils), Aloe Barbadensis (Aloe Vera), Inulin (prebiotic), Alpha-Glucan Oligosaccharide (Prebiotic), Panthenol (Pro-vitamin B5), Glycerin (Plant based), Avena Sativa (Oat extract) Stearamidopropyl Dimethylamine (Conditioning agent from plant oils) Stearic Acid (Natural fatty acid to soften skin) Calendula Officinalis (Calendula flower extract), Matricaria Recutita (Chamomile), Stellaria Media (Chickweed), Achillea Millefolium (Yarrow), Equisetum Arvense (Horsetail plant), Fucus Vesiculosus Extract (Bladderwrack seaweed – antioxidant-rich), Sodium Benzoate / Potassium Sorbate (Mild preservatives, food-safe to avoid mould growth), Lactic Acid (pH balancer), Mel & Avena Sativa (Honey & Oat), (Citral, Limonene, Farnesol, Benzyl Alcohol, Eugenol (Naturally found in essential oils – potential allergens))

Order and Delivery Details

All Orders

Our parcels are packed up with love by us (or our wonderful family and friends when we need an extra pair of hands). We try to pack and post items within 48 hours of receiving an order.

You will receive a confirmation email when your parcel has been dispatched and is with the courier.

Deliveries

We currently only deliver to the United Kingdom (Unfortunately we do not ship to residents of the Isle of Scilly, Isle of Man, Channel Islands, Isle of Wight and Northern Ireland at this current time)

Delivery charges are calculated at checkout.

View full details

no parabens • no SLS/SLES • no artificial colours • no petrochemicals • no sulfates • no phthalates • no parabens • no SLS/SLES • no artificial colours • no petrochemicals • no sulfates • no phthalates

Key Ingredients

Aloe Vera
Used to soothe irritation, hydrates the skin, and supports healing.
Oat Extract
Calms dry, itchy, or sensitive skin - perfect for allergy-prone pups.
Panthenol
Known as Provitamin B5 - helps retain moisture, adds shine, and keeps coats soft and manageable.
Calendula
A natural anti-inflammatory that promotes skin recovery and soothes redness.

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Dog wrapped in a red and pink towel being held by a person on a green bath mat with 'BATH TIME' text.

More good stuff

The Nourishing Fluff brings together nature’s best ingredients to cleanse, soften, and comfort every dog’s coat type.

Enriched with soothing oatmeal and hydrating honey, it calms irritation, restores moisture, and leaves fur clean, silky, and cuddle-ready.

Free from parabens, sulfates, and harsh chemicals, it cleans without stripping natural oils. Perfect for pups with dry, sensitive, or easily irritated skin.

Bathtimes that give back
A donation from every order goes to help street dogs
Only the good stuff
Packed with purposeful, natural goodness to feel good about
Eco-friendly bottles
We've ditched plastic for aluminium

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Frequently asked questions

What is your return policy?

We are confident that you will love our products but in the unlikely event you aren't happy with your order you have 30 days to return an item from when it’s delivered for a full refund as long as it’s unused, in original packaging, and undamaged.

Please check our returns policy here for all the details and full terms.

Is this suitable for puppies and dogs with sensitive skin?

Our entire grooming range is suitable for puppies over 6 weeks old.

Our products are designed with sensitive skin in mind. Our carefully selected, high-quality natural ingredients like soothing oatmeal, calming aloe vera, and prebiotics to promote a healthy skin microbiome are all incredibly gentle

We intentionally exclude harsh chemicals, sulfates, parabens, and artificial colours, ensuring a truly mild and nourishing experience for even the most delicate skin.

How often should I wash my dog?

It varies! Unlike us humans, dogs don’t need daily washing. Generally, dogs need a bath every 1-3 months, or when they've gotten a bit grubby.

Factors like breed, coat type, activity level, skin condition and how much mess they find on walks all play a role!

For a quick refresh between full washes, a regular brush and a spray of our Nourishing Fluff Coat Mist can keep them smelling great and their coat smooth. Using our gentle, natural formulas ensures their skin and coat stay happy and healthy.

The Nourishing Fluff - Dog Shampoo